Visit our
Concept Store
at Plaka Adrianou 100

About Us

The Company & Wholesale Network 

Founded in 2013 by a couple of young entrepreneurs, Pestemal offers the high quality towels called “peshtemals”. Taken straight out of the hammams of the East, they can now be found in a variety of modern colors and designs, in a wholesale network of 400 stores throughout Greece.

The company’s products are sold in selected stores in Europe, USA, Africa and Australia and the representative office at Canary Islands facilitates the products delivery at Spain and nearby countries.  

Pestemal Concept Stores & Franchise  

The Brand Concept Store is located in the historical centre of Athens, Plaka (100 Adrianou Str.) in Athens. 

The first franchise Pestemal Concept Store, opened in May 2016 in Rhodes and the company targets to expand profoundly in the local franchise market during the upcoming years.  Find out more about franchise here.

Also, in May 2016, the first Pestemal Box Store opened at Varkiza Resort, in an attempt to make the products easily accessible at the beachside zones. 

Home, Bathroom & Hotel/ Spa Collection 

Besides its core product “peshtemal”, the company offers a series of accessories, a home collection and a bathroom collection

A Hotel/Spa collection is available for businesses that want to differentiate themselves and give a modern, refreshing look to their facilities. 

Furthermore, there is a collection named Anatolian where you can find selected objects from the tradition of the hammam and the East. 


Pestemal is a woven fabric in rectangular shape that is traditionally used for body covering. 

The tradition of pestemal meets nowadays with the contemporary perception of production and design, maintaining at the same time its authentic characteristics.

Hand-loomed from high quality cotton, linen and bamboo, Pestemals are easy to clean, lightweight and very versatile. 

The high moisture absorption, the ability to dry fast, the antibacterial attributes and their delicate texture, makes them an absolute must have for all seasons. 

Always keep one pestemal in your bag…

You can use them for whatever you need, whenever you need them.

Due to its colors and harmonic design, Pestemals can be used as scarf, pareo, wrap, tablecloth, sofa cover, throw and many more.

It’s thin weaving results in less needed space, so it is easily to carry it at pools, spas, beaches, sport facilities and finally it becomes an essential part of your journeys.

 Why use Pestemal products?

•Made out of cotton, which has long lasting texture and natural shine, is extremely absorbent and is incredibly soft.

•Made out of Bamboo. Bamboo is a tree, which grows in the Far East and has antibacterial attributes. Apart from preventing the growth of bacteria, bamboo is known for its high moisture absorption, good permeability and reversibility. It is also eco-friendly and natural. Bamboo pestemals allow the body to breathe more easily and due to their antistatic nature they do not stick to the body.


Pestemal was based on the idea that a traditional product like “peshtemal” can offer exceptional practicality, style and value for today’s busy lifestyle. 

We believe that while you are living in an uncertain and changing world, you need a reliable product that can help you move freely, update your style and make your life outdoors and indoors beautiful. 

We are here to offer you a series of products that cover all your needs and express your personal style.

We endeavor to inspire you with personal fashion ideas, beautiful home decorating and gift suggestions for everyone through our website, our e-shop and over the phone.


Social Media provides the perfect way for us to share inspiring photos, easy styling and deco tips, exclusive sales information and extent our customer service. We continue to challenge ourselves to stay connected and share relevant information that will enhance your everyday life, through Blog, Facebook, Pinterest, Instagram, Twitter, Google+, YouTube.

You can also sign-up to receive our Newsletter and exclusive mails.

Washing Instructions

All our products are colored with OEKO-TEX® certified dyes and washed at 60 degrees before placed in the market.

Some products are made following an old traditional technique with the use of a wooden loom, as such for these sensitive products hand washing is recommended.

The majority of our products consisting totally out of cotton are recommended washing at 40 Degrees while for products consisting of bamboo and cotton, hand wash is recommended.